Eminem has released his twelfth studio album The Death of Slim Shady (Coup de Grâce) and, as the title suggests, he is bringing to an end his alter ego.
Eminem referenced Slim Shady, in several of his breakout hit songs like My Name Is (1999) and The Real Slim Shady (2000). The image of Slim Shady is synonymous with how Eminem appeared as a young man on stage and in videos, including his bleached blonde hair. The provocative persona was described by Time in 2002 as a “nightmare projection” and “raging fantasy id”.
In April, during the 2024 NFL draft event in his hometown Detroit, he shared a video in the style of real crime show Unsolved Mysteries that poses the question “who killed Slim Shady?” A reporter dressed in a trench coat lists the enemies Shady has made over the years, with rapper 50 Cent commenting on the persona. The teaser also incorporated clips of My Name Is, The Real Slim Shady, and Without Me.
Now the album is here and you can hear a track every hour on our unique, dedicated station.